Global insights local knowledge

Tackling communication challenges worldwide


Who we are

Based at our offices around the world, we are a team of dedicated communications professionals offering our clients solutions to complex communications issues through global insights and local knowledge.

With a strong ownership structure and our founder as Executive Chairman, we adopt a long-term and sustainable perspective to what we do, both for ourselves and our clients.

Our reputation has been built on giving each client our fullest attention, resulting in relationships stretching over decades. We don’t believe in quick fixes. We believe in solving problems and maximising opportunities which are durable over time.

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Our History

Kreab was founded in Sweden in 1970 by Peje Emilsson and Jan-Erik Ander based on a clear-cut business idea – to explain complicated matters in a simple way. This remains the core of what we do. Initially, we focused on public affairs issues and media relations in the Nordic region, later expanding to Brussels.

Gavin Anderson & Co, which was founded in New York in 1981 by Gavin Anderson, focuses on financial communications in the US, the UK and in Australia. Corporate communications subsequently evolved into an important service.

Both Kreab and Gavin Anderson continued to expand as two companies with strong service capabilities in corporate communications, financial communications and public affairs issues in their respective markets. In 2009, Kreab and Gavin Anderson merged to create Kreab, a global advisor in strategic communications.

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Our Ownership and Governance

Kreab is owned by Magnora and Omnicom/DAS.

Magnora is the Emilsson family’s holding company and the majority owner in Kreab. Other companies in the Magnora portfolio include Kunskapsskolan (private school operator), Demoskop (research consultancy) and Silver Life (senior citizen care and housing).

Diversified Agency Services (DAS) is a division of the US strategic holding company Omnicom Group, with more than 175 advertising and marketing communications companies in its portfolio, such as DDB Worldwide and TBWA Worldwide.

The Board:

» Peje Emilsson, Executive Chairman
» Dale Adams, Vice Chairman, CEO Omnicom DAS
» Charlotte Erkhammar, CEO
» Calle Emilsson, Director Group Affairs

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Our Business today

Kreab serves approximately 500 clients through 25 countries worldwide. Our experience, built over four decades, is drawn from the 400 communications consultants working in our offices, representing 40 different nationalities. Capitalising on our experience, we serve large and small companies from virtually all industries, organisations and public sectors, providing advice on complicated issues with an urgent or long-term time perspective.

Our consultants are specialists in corporate communications, financial communications and public affairs, with the ability to integrate all three areas in order to fully comprehend our client’s entire business and complete stakeholder base. Our approach is based on communications that complement all other areas of the client’s business in an effort to reach the overall objectives and thereby ultimately add value to the client and its owners.

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